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Bloomberg Marketsglobal

Small Business CEO Aims to Serve Consumers Facing "Fear, Confusion"

Bloomberg Markets
Wednesday, February 18, 2026 at 3:38 PM
~4 min read

Original Report

Brad Finkel founded Hoboken Farms in 1992. His family has had deep roots in Hoboken dating back to around 1895. As a youngster, whenever Brad visited friends, he was always asked to bring fresh...

Brad Finkel founded Hoboken Farms in 1992. His family has had deep roots in Hoboken dating back to around 1895. As a youngster, whenever Brad visited friends, he was always asked to bring fresh bread, mozzarella, and pastas from Hoboken's local shops. Soon, neighbors and ex-Hobokenites who missed these local delicacies began requesting deliveries as well. Brad saw an opportunity and started a small business to meet this demand. The entrepreneur details his growing line of farm market products and how a critical new investment is helping Hoboken Farms continue its evolution into a beloved supermarket brand. Brad speaks with Carol Massar and Tim Stenovec on Bloomberg Businessweek Daily. (Source: Bloomberg)

Glass House Analysis

This story reflects the interconnected nature of modern economic systems, where developments in one sector inevitably affect others. Understanding these connections is essential for grasping how policy decisions and market movements translate into real-world outcomes for families, workers, and communities. The economy is not an abstract system of numbers—it's the sum total of decisions about who works, who prospers, and who struggles.

The implications extend beyond the immediate news cycle. Every economic development creates ripples that affect employment, prices, and opportunities in ways that may not be immediately visible but are deeply felt. By tracking these connections, we can better understand how the economy truly works—not as an abstract machine, but as a human system shaped by and shaping the lives of millions.

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