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CNBC Top Newsmarkets

Value is the key to McDonald's growth plans, but it's creating tensions with some franchisees

CNBC Top News
Wednesday, February 11, 2026 at 2:10 PM
~4 min read
Inflation

Original Report

McDonald's has doubled down on value, which will likely help boost sales, but some franchisees are standing ground in their ability to continue to independently set prices.

Glass House Analysis

Inflation is the silent tax that erodes purchasing power, hitting hardest those who can least afford it. When grocery bills rise faster than wages, families face impossible choices between food, medicine, and rent. Unlike market volatility that mainly affects investors, inflation touches everyone who buys groceries, fills a gas tank, or pays rent.

The implications extend beyond the immediate news cycle. Every economic development creates ripples that affect employment, prices, and opportunities in ways that may not be immediately visible but are deeply felt. By tracking these connections, we can better understand how the economy truly works—not as an abstract machine, but as a human system shaped by and shaping the lives of millions.

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