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MarketWatch Top Storiesmarkets

A $2,000 iPhone is coming soon as Apple aims for high-end buyers

MarketWatch Top Stories
Monday, September 7, 2026 at 11:00 AM
~4 min read
Inflation

Original Report

Apple’s launch event on Wednesday is likely to feature the iPhone 18 and 18 Pro — as well as a foldable iPhone Ultra with a starting price near $2,000.

Glass House Analysis

Inflation is the silent tax that erodes purchasing power, hitting hardest those who can least afford it. When grocery bills rise faster than wages, families face impossible choices between food, medicine, and rent. Unlike market volatility that mainly affects investors, inflation touches everyone who buys groceries, fills a gas tank, or pays rent.

The implications extend beyond the immediate news cycle. Every economic development creates ripples that affect employment, prices, and opportunities in ways that may not be immediately visible but are deeply felt. By tracking these connections, we can better understand how the economy truly works—not as an abstract machine, but as a human system shaped by and shaping the lives of millions.

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Economic Context

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