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MarketWatch Top Storiesmarkets

Buy the dip! Your guacamole for Super Bowl Sunday is the cheapest it’s been in decades — and chip prices are down, too.

MarketWatch Top Stories
Friday, February 6, 2026 at 12:30 PM
~4 min read
Inflation

Original Report

This year’s Super Bowl watch party MVPs are a bumper crop of avocados and PepsiCo lowering prices for some snacks.

Glass House Analysis

Inflation is the silent tax that erodes purchasing power, hitting hardest those who can least afford it. When grocery bills rise faster than wages, families face impossible choices between food, medicine, and rent. Unlike market volatility that mainly affects investors, inflation touches everyone who buys groceries, fills a gas tank, or pays rent.

The implications extend beyond the immediate news cycle. Every economic development creates ripples that affect employment, prices, and opportunities in ways that may not be immediately visible but are deeply felt. By tracking these connections, we can better understand how the economy truly works—not as an abstract machine, but as a human system shaped by and shaping the lives of millions.

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