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Fmr. Viacom CEO: Netflix 'Better Fit' For WBD Takeover

Bloomberg Markets
Friday, February 6, 2026 at 11:34 PM
~4 min read

Original Report

MTV Co-Founder, former Viacom CEO and Principal at Firefly3 Tom Freston joins Bloomberg Businessweek Daily to discuss his book “Unplugged: Adventures from MTV to Timbuktu," and he also weighs in on...

MTV Co-Founder, former Viacom CEO and Principal at Firefly3 Tom Freston joins Bloomberg Businessweek Daily to discuss his book “Unplugged: Adventures from MTV to Timbuktu," and he also weighs in on today's media landscape, including Netflix's deal to take over Warner Bros. Discovery. Freston says he thinks Netflix is the "better" and "more interesting" fit for the merger, compared to Paramount. Freston also discusses whether a network like MTV could be created today, the impact of reality shows on pop culture and entertainment, how social media is changing audience appetites, and more. Freston speaks with Carol Massar and Tim Stenovec. (Source: Bloomberg)

Glass House Analysis

Corporate decisions reverberate through local communities—a merger might mean headquarters relocating, a restructuring could eliminate jobs, and strategic shifts affect suppliers and service providers in countless towns. Behind quarterly earnings numbers are real employment decisions, investment choices, and community impacts that shape the economic landscape of regions across the country.

The implications extend beyond the immediate news cycle. Every economic development creates ripples that affect employment, prices, and opportunities in ways that may not be immediately visible but are deeply felt. By tracking these connections, we can better understand how the economy truly works—not as an abstract machine, but as a human system shaped by and shaping the lives of millions.

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