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World Cup to Drive Billions in Betting Volume

Bloomberg Markets
Monday, June 29, 2026 at 2:50 PM
~4 min read
Equities

Original Report

This year’s World Cup is the first since prediction markets like Kalshi and Polymarket exploded to popularity as a new way to bet on sports. Chad Beynon, Senior Gaming, Lodging, and Theaters Analyst...

This year’s World Cup is the first since prediction markets like Kalshi and Polymarket exploded to popularity as a new way to bet on sports. Chad Beynon, Senior Gaming, Lodging, and Theaters Analyst at Macquarie, talks about how the World Cup is impacting the US sports betting market and which stocks stand to benefit. (Source: Bloomberg)

Glass House Analysis

This story reflects the interconnected nature of modern economic systems, where developments in one sector inevitably affect others. Understanding these connections is essential for grasping how policy decisions and market movements translate into real-world outcomes for families, workers, and communities. The economy is not an abstract system of numbers—it's the sum total of decisions about who works, who prospers, and who struggles.

The implications extend beyond the immediate news cycle. Every economic development creates ripples that affect employment, prices, and opportunities in ways that may not be immediately visible but are deeply felt. By tracking these connections, we can better understand how the economy truly works—not as an abstract machine, but as a human system shaped by and shaping the lives of millions.

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