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Duolingo Looks to Double Daily Active Users to 100M by 2028

Bloomberg Markets
Friday, February 27, 2026 at 11:26 PM
~4 min read

Original Report

Duolingo was under pressure post-earnings after it said its drive to gain subscribers would mean slower earnings growth and narrower profit margins in the short term. The language-learning app...

Duolingo was under pressure post-earnings after it said its drive to gain subscribers would mean slower earnings growth and narrower profit margins in the short term. The language-learning app company said it would step up investment in artificial intelligence and sacrifice some degree of monetization in order to accelerate user growth and engagement, with the goal of doubling the current number of daily active users to 100 million in 2028. Duolingo Co-Founder, Chairman, President & CEO Luis von Ahn joins Bloomberg Businessweek Daily to discuss. von Ahn also weighs in on how the app is using AI to bolster its language-learning programs. He speaks with Carol Massar and Tim Stenovec. (Source: Bloomberg)

Glass House Analysis

Corporate decisions reverberate through local communities—a merger might mean headquarters relocating, a restructuring could eliminate jobs, and strategic shifts affect suppliers and service providers in countless towns. Behind quarterly earnings numbers are real employment decisions, investment choices, and community impacts that shape the economic landscape of regions across the country.

The implications extend beyond the immediate news cycle. Every economic development creates ripples that affect employment, prices, and opportunities in ways that may not be immediately visible but are deeply felt. By tracking these connections, we can better understand how the economy truly works—not as an abstract machine, but as a human system shaped by and shaping the lives of millions.

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